"Everything Your Business Needs, Almost" Campaign Activation: Pitched A Very Happy Almost Christmas — a two-day culinary experience that brought 160+ restaurant owners together in early October to taste holiday menus, connect with peers, and engage with Square's hardware firsthand. The activation extended the campaign's core idea into something felt, not just seen. It repositioned Square with upmarket restaurant sellers, built lasting industry relationships, and drove sign-ups well into January 2024.