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Build for Beauty

Square’s Built for Beauty series features celebrity stylist Chris Appleton sharing what it takes to build a beauty brand, from his start as a teenage stylist in England to styling the world’s biggest A-list celebrities. Through a series of episodes, we helped beauty entrepreneurs plan ahead, choose the right tools, and grow their businesses on their own terms.

SERIES TRAILER

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I was the senior writer that helped with the creative development from concept to scripts —shaping Chris’s talking points around how Square helps beauty professionals elevate their business. The work extended into written features that tied product storytelling with industry insight

ALL EPISODES

My role: senior copywriter

Director: soleil denault
Creative director: Said Fayad

Design: Fin Wang, Miles Cartwright
Writer: Mike Grover
Project Manager: Bridget Dodd
Producer: Michael Quinones

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