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Secretaría de Relaciones Exteriores
Rooted in real insights, this campaign speaks directly to Mexicans living in the U.S., reminding them that they have rights and that the consulates are there to support them. From concept to writing the sond, we created a campaign that truly connects with its audience.
Don’t blame me if the song gets stuck in your head.
My role: senior senior copywriter
Creative Director: Cesar Issasi
Art Director: Jonaz Solorio
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