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CONSAR
401(k) and retirement topics can feel complicated, distant, and overwhelming — especially for audiences with little knowledge of financial language or savings.
“Just $10 a day for your 401(k)” helped communicate that saving can feel easier when it becomes a habit. It also reminded people that making voluntary contributions was more accessible than ever.
And when a refresh is needed, you lean into relevant insights to keep connecting with your audiences again and again—always in a fun and engaging way.
The campaign achieved approximately 70% aided campaign recall nationwide, and voluntary contributions to 401(k) accounts reached a record of over MXN $8.5 billion in 2016, up 46.1% from 2014 in real terms.
My role: senior copywriter
Creative Director: Cesar Issasi
Art Director: Jonaz Solorio
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