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Para los que hacen

Worked across the full refresh of Para los que hacen, a campaign celebrating the people who keep their neighborhoods and communities alive; from the first rays of sunshine to last round at the local bar.  The work introduced Square to a broader audience, showing that Square builds tools for every type of business, no matter the size.

TVC/ OLV

I worked from early concept through production in Amsterdam, collaborating closely with our internal team and our partners at 72andSunny. I also helped guide post-production and managed feedback across multiple stakeholders to keep the work sharp and aligned.
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My role: senior copywriter

Director: Alex Hulsey
DP: Zack Spiger
Photographer: Iris Humm
Editor: Fouad Gaber
Producer: Evan Groll
Writer: Jonathan Skale
Designer: Fin Wang
Agency: 72&Sunny

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