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Primavera Sound
As the principal writer of this testimonial, I helped position Square as a main act at Primavera Sound—powering payments and equipping 105 restaurants, 48 bars, and merchandise stands with Square Terminal, Square POS, and its Payments API. Select vendors also used Square for Restaurants to keep orders synced and operations running smoothly. Across Barcelona and Madrid, nearly 900 payment devices were deployed to handle 650,000+ transactions.
OLV TESTIMONIAL
As part of the Sales + Marketing collaboration, I worked on the creative that connected Square to the local community: from the case study to the on-site activations and screen moments. With daily crowds of 60K+ in Barcelona and 45K+ in Madrid, it became a strong entry point for introducing Square to future sellers right where culture meets commerce.




My role: senior senior copywriter
Creative director: Said Fayad
Designer: Fin Wang
Project Manager: Tara Fraser
Group creative director: Sean Conroy
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