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Somos de restaurantes
I lead the creative direction, strategy, concept development, and was the IC writer for Square’s Somos de Restaurantes, a campaign that spotlighted restaurants across Madrid and Barcelona that are making waves in their neighborhoods and in the industry.
TVC / OLV
The work elevated Square’s presence in Spain by reframing what it means to be an upmarket seller — beyond tablecloths and formality, and rooted instead in authenticity, community, and craft.
TESTIMONIAL
TRADESHOWS
Led the creative direction for Square’s biggest EU F&B trade show of the year, bringing the Somos de restaurantes campaign into a full booth experience. We designed a self-service flow that let prospect sellers picture themselves using Square every day.
This was our largest EU trade show investment to date. The experience featured NOMAD Coffee, a Square seller serving prospective clients, the EU debut of Square Handheld, and the rollout of our new brand system, complete with custom Spanish glyphs and localized design.
My role: ACD - writer
Director: Emma Hiley
Design: Fin Wang, Atima Ng
Project Manager: Jen Yuan
Producer: Evan Groll
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